According to the latest report by IMARC Group, titled “Wheatgrass Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026,” the global wheatgrass market size exhibited moderate growth during 2015-2020. On account of these factors, the market is projected to grow at a CAGR of 6% during 2021-2026. Wheatgrass refers to the natural and freshly sprouted leaves of the Triticum aestivum wheat plant. It is packed with a powerful combination of nutrients and offers various therapeutic benefits. Owing to its anti-inflammatory and antioxidant properties, it is beneficial in managing several health disorders like diabetes, cancer, arthritis, and respiratory tract problems. As a result, it is widely utilized as a nutrition enhancement ingredient in the food processing industry.
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Global Wheatgrass Market Trends:
The rising awareness about a healthy diet among consumers has led to increased spending on nutritional food products, which represents one of the key factors driving the growth of the market. Furthermore, the consumption of wheatgrass is known to aid in stimulating metabolism, maintaining cholesterol levels, and improving cognitive function. The rising awareness regarding these benefits, along with the aging population, is providing a positive thrust to the demand for wheatgrass-based products. Additionally, several cafes and restaurants are experimenting with their menus by adding healthy ingredients like wheatgrass, which is anticipated to create a positive outlook for the market.
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Key Market Segmentation:
Breakup by Raw Materials:
- Regular Wheatgrass
- Organic Wheatgrass
Breakup by Product:
- Wheatgrass Liquid
- Wheatgrass Powder
Breakup by Application:
- Health and Nutrition
- Pharmaceuticals
- Food and Beverages
Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the Report:
- Market Performance (2015-2020)
- Market Outlook (2021-2026)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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