These days, doing everything online has become a new normal. Whether it is about finding a groom or a job. But a major part of our daily life that has shifted to the online platform is shopping. This is why there has never been a better time to enter the growing market of eCommerce.
Nowadays, if you are selling anything online- whether it is footwear or mobile phones- the first thing you need to do is to hop on board the fast-moving eCommerce website train. Just like the brick-and-mortar shops, the website acts as an online shop for an eCommerce player.
With an eCommerce website, you get the opportunity to build your online brand, connect with the customers, and sell more alluring products that can enthrall the customers. But all this is possible only when you get your website right.
So, here is a list of tips you can use to build a successful eCommerce website and grow on the online platform at a breakneck pace.
Don’t make it complicated
If you will scour the internet for some tips on eCommerce website design, the one tip that you will find to be ubiquitous in almost all the articles and blogs is ‘KISS’ which means ‘Keep it simple, silly!
It always makes sense to keep everything simple while designing a website for eCommerce as no customer on the online platform will be interested in browsing a website that makes it difficult to navigate. The more elements you add to a website, the more it makes the main purpose of building the website dissipate- closing sales.
Even while working with an eCommerce portal development company, they try to keep everything simple as they know your website doesn’t need many bells and whistles. Just take a look at some popular eCommerce websites and the one thing you will find common among them is simplicity.
Focus on site performance and SEO
The ranking of your page is crucial for website traffic and without website traffic, the sales might start to plummet. You have to use SEO and search marketing in such a way that the shoppers can easily find you and even your page ranking improves. In many cases, eCommerce players prefer an eCommerce portal development service since the world of eCommerce SEO is hard to master.
Even the performance of your website and the page loading speed can make a difference to the website’s ranking and the performance of the UX. There are many impatiens shoppers on the internet and they can abandon websites in the blink of an eye. It has been seen that 40% of the shoppers abandon a website if it takes more than 2 to 3 seconds to load. So, the bottom line is faster loading pages optimized for the latest SEO trends have better ranking chances.
If you have opted for an eCommerce portal development service then you don’t have to worry about this point as the portal development companies take care of the branding but if not then you have to get into the driver’s seat and take matters into your own hand.
People always want to buy from established brands while shopping online- not faceless eCommerce stores that look like online perpetrators trying to garner everyone’s credit card data. If you want to drive sales then you need to put some serious thought into your branding otherwise you will be lost in the gigantic pool of eCommerce brands that are never recognized.
Consider the branding like a DNA of your eCommerce business as it is who you are as an organization, what makes you different from others and what your organization is all about.
Put yourself in the visitor’s shoe
If you wish that the eCommerce portal you are working on should connect with the customer then you have to think from the visitor’s point of view. This is necessary because, in the end, there are only a handful of things that a visitor wants from an eCommerce website- well-designed, easy shopping, seamless navigation, and hassle-free checkout.
If you want your eCommerce website to enthrall the online shoppers then you have provided all these things. So, during the eCommerce portal design process, put yourself in the visitor’s shoes and answer the below-mentioned questions:
- Which kind of layout will be easy to navigate for the shoppers?
- Which product organization strategy will make more sense to the visitors?
- Which methods can be used to make the checkout process a breeze?
This might be the best time to enter the eCommerce industry since more and more people are abandoning brick-and-mortar shopping and shifting to the online platform. But since there are many eCommerce players trying to grab the attention of the shoppers, you have to design your website in such a way that it helps in standing out and providing a seamless shopping experience.