According to the latest report by IMARC Group, titled “Online Video Platform Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, the global online video platform market size is expected to exhibit strong growth during 2015-2020. Looking forward, IMARC Group expects the global online video platform market to grow at a CAGR of around 15% during 2021-2026.
An online video platform (OVP) enables users to stream video content on a website and upload self-produced material over the cloud or the internet. It is mainly used to achieve and maintain an uninterrupted delivery of content to audiences across the globe. A significant amount of OVP viewership is generated via numerous digital devices, such as smartphones and tablets, which utilize a dynamic HTML player that allows viewers to access live or pre-uploaded material at any point in time. Consequently, OVPs are extensively adopted by brands to establish and expand their market presence and provide information to their customers in an interactive manner.
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Market Trends and Drivers:
The increasing levels of internet penetration and the escalating usage of smartphones, smart televisions (TVs), tablets, personal computers (PCs), etc., are among the primary factors driving the online video platform market. Besides this, the rising expenditures by several companies on online advertisements are also catalyzing the market growth. Furthermore, the growing popularity of online videos as a medium for content marketing and stakeholder communication is propelling the demand for OVPs. In addition to this, the shifting preferences of consumer viewership from conventional video platforms and cable television (TV) towards various digital platforms, such as YouTube, MediamMelon, Dalet Digital Media Systems, Limelight Networks, etc., are projected to bolster the online video platform market in the coming years.
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Key Market Segmentation:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
- Dalet Digital Media Systems USA Inc.
- MediaMelon, INC.
- Akamai Technologies
- Kaltura Inc.
- Brightcove Inc.
- io, Inc.
- Limelight Networks Inc.
- Comcast Technology Solutions
Breakup by Model Type:
- UGC Model
- DIY Model
- SaaS Model
Breakup by Application:
- Media & Entertainment Industry
Breakup by Product Type:
Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the Report:
- Market Performance (2015-2020)
- Market Outlook (2021-2026)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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