Ecommerce is becoming commonplace in our daily lives. Things like home delivery, online orders, pickups, take outs, and couriers are now the staple of everyday life. All you need to do is install food app, search for your favorite brand, and place the order. With three simple steps and a few minutes of waiting you will get whatever you need to be delivered to your doorsteps.
This is the huge potential of these delivery apps. There is no limit to what they can deliver from heavy electronics to fast food and toys. The extreme applications of logistics require a lot of planning and optimization. Most businesses are making the best of this huge revolution and selling their products online more compared to brick-and-mortar stores.
Effects On Different Industries
These apps are completely changing the world of commerce. The idea of waiting for months, weeks, or days is long gone since these apps have come along. Things like same-day delivery, 24 hours delivery, and 1-hour delivery have become possible since these delivery apps have been introduced. The logistics industry is working extremely hard to make sure that order delivery speeds up.
But if you look at the fast-food industry, they don’t have big warehouses and huge delivery fleets. But they have a different strategy to fulfill the requirement of delivery in under 30 minutes. Fast Food joints often focus on establishing multiple branches on popular food street locations. These extra branches all have different contact numbers and people only place orders at the branch which is nearest to them.
The process of placing orders online is the same for everyone. That is, you just install food app, search for your brand of choice and place the order. But the real strategizing is done behind the scenes. Every industry has its own customized strategy to deliver its products to the customer as soon as possible. Businesses plan different ways to make sure that their delivery is faster than their competitors. Since commerce has shifted from websites to apps the aggressiveness of these logistic strategies has increased dramatically.
Effects On Society
These delivery apps have introduced the extreme convenience of ordering food online. Just by laying on your couch, with your fingertips, and on your smartphone, you can order anything from around the world. No matter whatever the situation is and where ever the product is being shipped from, the customer will receive the product if he has paid for it.
The ease of placing orders and the speed of delivery aside, there are more ways these apps are changing the world of commerce. These apps are getting smarter by the minute and have started replacing people with automated bots. Orders are received and assigned to the delivery crew automatically. Customer service is entertained automatically online without any conversation between people. Plus, the knowledge base has no human intervention with exception of populating data.
There are some of these apps that are changing commerce and people are willing to accept these automated systems in exchange for convenience. Today we can simply install food apps and order anything we feel like eating. The trend has escalated to every other aspect of life. Things like education, communication, and now work as well have shifted on these apps. Things that we use to think must be interactive have now become un-interactive due to the tracking and measuring power of technology.
Another innovation in the world of commerce has been the advancement in the technology of Virtual and Augmented reality. Now you try and test how the products you are about to buy would look on you or around you. For example, if you intend to buy a piece of furniture you can use your mobile camera and see how the furniture would look in the space where you want to put it. In case you are about to order apparel, that can be tested in the same way. Just take a picture of your self and the apps will place the apparel on you to show you how you look.
It is true that you can’t just install food app and taste the food before you order using that app but for how long. Who knows when are we about to cross that boundary as well? Online technology is improving at a faster pace than it ever has before and this speed of improvement will keep increasing. Our smartphones will be our catalyst to explore this world of technology and the apps will be the new form of storefronts for businesses.
Our exploration of the changes made in the world of commerce by these apps ends here. Let us know what you think about our research and discoveries in the comments below. Also, let us know if you have any other ideas which we should explore in our next article.