Business coaching is a set of efforts and techniques focused on the human team of a company or organization. It is intended to achieve both efficiency in results and the motivation and personal satisfaction of workers, whatever their level.
Business coaching is a direct action on the people who are the real authors and responsible for business competitiveness.
What are the instruments of business coaching?
To achieve its two objectives, business and personal, about coaching begins with the selection of people. In particular, managers and executives, who are selected not so much for what they know but for who they are. Personality criteria are studied and they are put in a situation to observe properties such as communication skills, skills in the face of pressure or risk, natural leadership skills, teamwork, etc.
Business coaching is focused on allowing people to give the best of themselves and that is why it uses training, both in specific skills -such as managing a team or customer service- and personal development through communication, of self-confidence or the reduction of emotional stress.
People do not usually stop doing things because we do not know how to do them, but because we do not feel like it or because there is some brake that prevents us. That is why the motivation factor is essential to achieve results. Motivation, like faith, moves mountains. Business coaching here justifies its name (training) by analyzing the brakes on motivation causing a new situation based on personal and group motivation.
And business coaching knows that a team needs an organization in which each one knows and assumes the common objectives; it implies a discipline freely consented to the procedures and norms necessary for the effectiveness of the whole. And since no one fights for an organization as much as when they have helped create it, business coaching helps group members to define it, structure it and start it up.
Coaching is like the psychologist of the group. It helps the members to affirm and structure the personality of the company, but it never replaces it. It is directive in form, but not in substance. He brings methodology and experience but his purpose is to help the company to mature (in the group sense) and disappear after his assistance mission.
How is coaching different from counseling?
The advisor is a specialist in a business discipline, such as finance, production, or marketing. Business coaching is a specialist in the functioning of teams and in personal development.
Where the advisor provides specific solutions to a problem, the coach allows the group or the decision maker to find the solutions; your solutions. In terms of business management, we realize that there are not so many good or bad strategies. There are those that one is capable of applying and those that one is not. What may be a good approach or a good strategy for one may be lousy or inapplicable for another. Business coaching avoids the problem because the solutions are always adapted to the group that has generated them.